Millennials are often depicted as the worst generation. What actionable steps can leaders take to make it work with them? Jaime Jay talks about this and more with acclaimed author and communications expert Lee Caraher.
“You always have to provide a direction and strong leadership no matter how old your people are and no matter how much experience they have.” – Lee Caraher
An Expert in Communications
Lee is the founder and President of Double Forte, a 16-year-old public relations and social media firm headquartered in San Francisco. They have offices in New York with workers across the country.
Her extensive experience in entrepreneurship inspired her to author Millennials & Management and The Boomerang Principle. She loves to help people build their career and develop great work environments.
Culture as Behavior
Lee believes that culture is behavior. Culture is the behavior that guides interactions among people. It is based on value systems articulated in the behavior.
She and her partner established systems the first day they started the company. These helped them to do well and to stay on the page.
“What defines an awesome agency is the kind of work you do, the kind of people you work for, and the kind of people you work with.” – Lee Caraher
Millennials in the Workplace
When they started in 2002, they decided to exclusively hire people with 10 years of experience. These workers were perceived to work more efficiently than newbies. She also believed that they would know what to do all the time.
“You should look at the business
model,because probably the business model that got you into that situation is not the business model that will take you out of that situation.” – Lee Caraher
Things changed when the financial crisis hit in 2008. Not enough people had as much experience for them to hire. They reviewed their business model and changed it.
That was when they considered hiring young people. They hired 6 millennials in 2010. But within 3 months, they were all gone.
Download and listen to How to Manage Millennials in the Workplace to learn more. Remember to let Lee know you heard about her on Culture Eats Strategy with Jaime Jay!
Connect through the links below:
Website – Work with Lee