Millennials are often depicted as the worst generation. What actionable steps can leaders take to make it work with them? Jaime Jay talks about this and more with acclaimed author and communications expert Lee Caraher. 

“You always have to provide a direction and strong leadership no matter how old your people are and no matter how much experience they have.” – Lee Caraher

An Expert in Communications

How to Manage Millennials in the Workplace | Lee Caraher 022

Lee is the founder and President of Double Forte, a 16-year-old public relations and social media firm headquartered in San Francisco. They have offices in New York with workers across the country.

Her extensive experience in entrepreneurship inspired her to author Millennials & Management and The Boomerang Principle. She loves to help people build their career and develop great work environments.

Culture as Behavior

Lee believes that culture is behavior. Culture is the behavior that guides interactions among people. It is based on value systems articulated in the behavior.

She and her partner established systems the first day they started the company. These helped them to do well and to stay on the page. 

“What defines an awesome agency is the kind of work you do, the kind of people you work for, and the kind of people you work with.” – Lee Caraher

Millennials in the Workplace

When they started in 2002, they decided to exclusively hire people with 10 years of experience. These workers were perceived to work more efficiently than newbies. She also believed that they would know what to do all the time. 

“You should look at the business model, because probably the business model that got you into that situation is not the business model that will take you out of that situation.” – Lee Caraher

Things changed when the financial crisis hit in 2008. Not enough people had as much experience for them to hire. They reviewed their business model and changed it.

That was when they considered hiring young people. They hired 6 millennials in 2010. But within 3 months, they were all gone. 

Download and listen to How to Manage Millennials in the Workplace to learn more. Remember to let Lee know you heard about her on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website – Work with Lee

LinkedIn @leecaraher 

Facebook @LeeCaraher1 

Twitter @LeeCaraher

Instagram @leecaraher

Books – The Boomerang Principle and Millennials and Management

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1 Comment

  1. Jan Zac on February 10, 2019 at 11:49 pm

    Hello ,

    I saw your tweets and thought I will check your website. Have to say it looks really nice!
    I’m also interested in this topic + have recently started my journey as young entrepreneur.

    I’m also looking for the ways on how to promote my website. I have tried AdSense and Facebok Ads, however it is getting very expensive.
    Can you recommend something what works best for you?

    I also want to improve SEO of my website. Would appreciate, if you can have a quick look at my website and give me an advice what I should improve:
    (Recently I have added a new page about Rockwall Investments and the way how normal people can make money with this company.)

    I have subscribed to your newsletter. 🙂

    Hope to hear from you soon.

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    Jan Zac

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