Culture is more than what people think of it as. It requires you to have a clear sense of direction for your business. Today, we’re going to dive into that with Dr. Adam Arnold.
“Besides having your vision, it’s also important to understand what your culture is. It will help you understand other people and how to best communicate with them.” – Dr. Adam Arnold
Marketing for Healthcare Practitioners
I met Dr. Adam at a mastermind group. He’s been doing amazing things with social media marketing for healthcare practitioners.
A former chiropractor, he fully understands what it is like to manage and market a private practice. He started by marketing his healthcare business through Facebook Advertising, the first campaign generated 1200 leads.
He works with different industries but healthcare is where his passion is. Now, he has a small global team that does copywriting, design, and social media marketing.
More Leads, More Needs
Doing something a little bit different was scary. But for Dr. Adam, he had another business that he could run to in case his marketing company failed. When it worked, he learned right away that they weren’t large enough to handle the volume of leads.
“Right away, we went from having a couple of practitioners to needing a dozen practitioners to handle all the leads we were generating.” – Dr. Adam Arnold
How many leads, you may ask? He handled sales calls himself for up to 14 hours a day.
Stress in the Workplace
The amount of stress is unimaginable with such a huge success. He shares that to manage the stress, you need to take a step back. Look at the business as a whole and ask yourself about what you want for it to achieve.
“I didn’t want to be on the phone 14 hours a day, so I had to start to look for people that could handle the phone calls for me and reevaluate how the business works.” – Dr. Adam Arnold
They changed their business structure for practitioners. Instead of making the phone calls themselves, they handed over the leads to their clients. It was a win-win strategy for both parties.
Download and listen to Importance of Company Culture to learn more about turning culture into a competitive advantage for your business. Remember to let Dr. Adam know you heard about him on Culture Eats Strategy with Jaime Jay!
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