Bonnie Harvey and Michael Houlihan, the founders of the world’s largest wine brand, joins us today to share some important lessons on entrepreneurial culture, the importance of communication and why courage is needed in business.
They are also promoting their new book, New York Times Bestseller The Barefoot Spirit.
Training For Company Culture
Bonnie and Michael have it all. They have a huge estate in Sonoma County, 60 miles north of San Francisco. The couple manages the world’s largest wine brand and they are International keynote speakers. They consult and train startups and Fortune 500’s on brand building and company culture.
“People come to us for a conference for company culture. We want people to feel comfortable. We want them to feel pampered like they are in a fine hotel.” – Michael Houlihan
Additionally, they have authored several NY Times bestsellers such as The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.
Micheal and Bonnie learned valuable lessons crucial to any business. They are highly recommended by companies seeking to increase their sales, and engage, empower, and inspire their people.
In line with this, they are sharing free chapters of their audiobook through this link. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more.
Lessons From Bonnie and Michael
The couple provided several valuable lessons in this episode. You may read some of their materials on topics below:
“We learned how to understand what the other person’s needs were, whether it was a buyer, an employee, or vendor—those were the three main relationships any business has. Try to satisfy their needs before we pushed what it was that we’re selling on to them.” – Bonnie Harvey
Michael also shares what happens with so many start-ups is, they fall in love with their product or service and they can’t understand why people aren’t knocking down windows and kicking down doors to get to them to buy.
“Its because you haven’t presented it in a way that necessarily satisfies their needs because you haven’t taken the time to really find out what their needs are.” – Michael Houlihan
Download and listen to Lessons on Entrepreneurial Culture, Communication, and Courage to learn more. Remember to let Bonnie and Michael know you heard about him on Culture Eats Strategy with Jaime Jay!
Connect through the links below:
Leave us a 5-star rating and review if you enjoyed the show! Thank you and meet you again next week.