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Culture Eats Strategy

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Lessons on Entrepreneurial Culture, Communication and Courage | 060 Bonnie Harvey and Michael Houlihan

Bonnie Harvey and Michael Houlihan, the founders of the world’s largest wine brand, joins us today to share some important lessons on entrepreneurial culture, the importance of communication and why courage is needed in business.

They are also promoting their new book, New York Times Bestseller The Barefoot Spirit.

Training For Company Culture

Bonnie and Michael have it all. They have a huge estate in Sonoma County, 60 miles north of San Francisco. The couple manages the world’s largest wine brand and they are International keynote speakers. They consult and train startups and Fortune 500’s on brand building and company culture.

“People come to us for a conference for company culture. We want people to feel comfortable. We want them to feel pampered like they are in a fine hotel.” – Michael Houlihan

Additionally, they have authored several NY Times bestsellers such as The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture, 23 Ways to Engage and Empower Your People.

The Barefoot Spirit

Lessons on Entrepreneurial Culture, Communication and Courage | 060 Bonnie Harvey and Michael Houlihan

Micheal and Bonnie learned valuable lessons crucial to any business. They are highly recommended by companies seeking to increase their sales, and engage, empower, and inspire their people. 

In line with this, they are sharing free chapters of their audiobook through this link. Their new audiobook is presented is a theatrical format with Hollywood actors playing the parts, original musical score, sound effects and more. 

Lessons From Bonnie and Michael

The couple provided several valuable lessons in this episode. You may read some of their materials on topics below:

The Secret to Innovation and Success: Inclusiveness

What Is The Barefoot Spirit Anyway?

Listening to the Barefoot Brand Story Can Save you Time, Money, and Angst!

“We learned how to understand what the other person’s needs were, whether it was a buyer, an employee, or vendor—those were the three main relationships any business has. Try to satisfy their needs before we pushed what it was that we’re selling on to them.” – Bonnie Harvey

Michael also shares what happens with so many start-ups is, they fall in love with their product or service and they can’t understand why people aren’t knocking down windows and kicking down doors to get to them to buy.

“Its because you haven’t presented it in a way that necessarily satisfies their needs because you haven’t taken the time to really find out what their needs are.” – Michael Houlihan

Download and listen to Lessons on Entrepreneurial Culture, Communication, and Courage to learn more. Remember to let Bonnie and Michael know you heard about him on Culture Eats Strategy with Jaime Jay!

Connect through the links below:

Website: The Barefoot Spirit

Website: Consumer Brand Builders

Facebook: The Barefoot Spirit

Twitter: @barefoot_spirit

Instagram: @thebarefootspirit

Linkedin: Michael Houlihan

Linkedin: Bonnie Harvey

Links:

Free Chapter 1: The Barefoot Spirit

All sample clips with illustration 

Audiobook Landing Page 

Media Resources

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